Best Betting Sites UK: Sports Bookmakers (2024)

Here you can discover the best betting sites in the UK in 2024, ranked by our team of experts. Find out what to look for when choosing an online sports bookmaker from competitive odds, a wide range of markets and more. 

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4.3

Biggest UK Sports Bookmakers

The United Kingdom has a rich history and tradition of betting on sports such as Horse Racing, Football, Tennis and a whole range of other sports. Many bookies in the UK have been established for decades and have made their way into the online world.

Bet365

Bet365

Launched back in 2000, Bet365 has had a meteoric rise to the top as the biggest UK sports bookmaker and arguably in the world currently. Founded in Stoke-on-Trent by Denise Coates, Bet365 saw the massive potential sports betting online had and the platform has revolutionised the way we look at online betting. Bet365 has a huge range of markets with incredibly niche events meaning punters have a wide variety of sports to bet on.

William Hill

William Hill

William Hill is a British gambling company founded back in 1934, William Hill has become synonymous with sports betting in the UK. It has been through arguably every evolution of betting from the early days of horse racing betting to online betting. William Hill has a wide variety of markets available online to bet on. The legacy of William Hill has been built on continuous evolution and still stands as one of the biggest sports bookmakers in the UK.

Ladbrokes

Ladbrokes

Ladbrokes is a household name in the United Kingdom with its origins tracing back to 1886 meaning it has a rich history in the world of betting. Much like William Hill, Ladbrokes has gone through every evolution stage from being a fixture on the high streets of the UK to becoming one of the biggest online betting platforms. You can find most sports markets on Ladbrokes with live-streaming and promotions for its users such as odds boosts for singles and accas.

Paddy Power

Paddy Power

Birthed in 1988 following the merger of three Irish bookmakers, Paddy Power has muscled its way into the sports betting world with its bold and innovative marketing strategies that aren’t afraid to push boundaries. Not only does Paddy Power provide great entertainment with its adverts but it offers an extensive array of betting options at competitive odds which makes it ideal for punters. You can also find many spoof bets on unconventional events that add to the fun.

Betfred

Betfred

Another big UK sports bookmaker that has made the jump from high streets to online betting successfully is Betfred. Founded in 1967 by Fred and Peter Done, it all started with just a single betting shop and since then it has been one of the most recognisable UK sports betting names. The website and mobile app make an engaging user experience as you can navigate through a whole range of sports betting markets.

How We Choose The Best UK Betting Sites

With a whole load of UK online betting sites to choose from it can be difficult to find the right one for you. Our mission is to cut through all the noise and give enthusiastic punters the best online bookies in the UK.

 

All the sports bookmakers listed on our sites are licensed and regulated making it safe for users. Once we know it’s safe for our readers, we will begin to look at certain factors.

Competitive Odds

We all love getting the best odds for our bets, for those who don’t know what odds are, it is the price that bookmakers will offer you for a bet (e.g. 11/10 for Manchester United to beat Chelsea) Many bookmakers will look to get an advantage over other bookies by offering better odds. Prices can vary between each betting site - we look to see who gives you the best price.

In-Play Betting

With the rise of online sports betting, many users prefer to make their bets in-play this can be due to several reasons as they can observe what is happening in the event and make bets based on what they feel is going to happen next compared to placing a bet beforehand. The online sports betting experience increases dramatically when this feature is available.

Offers & Bonuses

Great sports bookmakers will offer their existing and new customers strong promotions for their support whether it’d be free bets, cashback or more. We look for bookmakers that not only offer solid offers and bonuses but are also transparent in their offerings so you get the whole value.

Range Of Markets

We appreciate online sports bookmakers that can offer a huge range of markets when it comes to events. We are more likely to rate a bookmaker higher if it gives the punter the option to bet on certain markets such as shots on target, cards and more on the Football giving a much bigger and better experience.

How To Gamble Responsible

We want all users to enjoy the gambling experience and not for it to start harming their lives – here is some advice for a safer gambling experience.

Before you start to gamble, you should always spend what you can afford to lose and commit to it. All sports bookmakers that we recommend will have deposit limits that you can set daily, weekly and monthly so you don’t go over.

If you have lost the money that you have set as your limit, it is time to walk away. Deciding to chase your losses often leads to heavier losses which can negatively affect your life in a big way.

When you are caught up in a moment, you can sometimes lose track of the time and you shouldn’t miss out on life’s moments when gambling. It has been shown that the more time spend on gambling, the more you are likely to lose. All our sports bookmakers recommend will have a time limit that you can set to let you know.

GamCare, GAMSTOP, Gamblers Anonymous, and similar organisations offer free advice and assistance to anyone seeking help.

Frequently Asked Questions About Betting Sites

We’ve put together answers to some of your most common questions about choosing and using the best UK betting sites.