The Ultimate Fighting Championship (UFC) is a premier organization in the world of mixed martial arts (MMA), featuring some of the most skilled and talented fighters from around the globe. Behind the scenes, the ownership of the UFC has played a significant role in shaping its success and growth. In this blog, we delve into the fascinating journey of UFC ownership, from its early beginnings to the current era, highlighting the key figures and ownership changes that have shaped the organization into what it is today. Join us as we explore the intriguing world of UFC ownership and its impact on the sport of MMA.

Early Ownership of the UFC

The UFC was founded in 1993 by Art Davie, Rorion Gracie, and Bob Meyrowitz. In its early years, the ownership structure of the UFC went through several changes. In 2001, Zuffa LLC, a sports promotion company owned by casino executives Frank Fertitta III and Lorenzo Fertitta, purchased the UFC for a reported $2 million. This acquisition marked a turning point for the UFC, as the Fertitta brothers brought a new level of financial stability and business expertise to the organization. Under their ownership, the UFC underwent a transformation that would ultimately lead to its rise as the premier MMA promotion in the world.

Zuffa LLC Acquisition

In 2001, Zuffa LLC, owned by brothers Frank Fertitta III and Lorenzo Fertitta, acquired the UFC. The Fertitta brothers, with their background in casino management, saw potential in the organization and believed they could elevate it to new heights. They implemented strategic changes, including stricter rules, enhanced marketing efforts, and securing television deals. This acquisition proved to be a pivotal moment for the UFC, as it set the stage for its remarkable growth and expansion into a global phenomenon. The Fertitta brothers’ ownership played a crucial role in transforming the UFC into the powerhouse it is today.


In 2016, the UFC witnessed another significant change in ownership when the agency WME-IMG (now known as Endeavor) acquired the organization. The deal, valued at over $4 billion, marked one of the largest transactions in sports history. Under the new ownership, the UFC continued its global expansion and ventured into new markets, capitalizing on the growing popularity of mixed martial arts. WME-IMG brought its expertise in entertainment and media, further enhancing the UFC’s brand and creating new opportunities for fighters and fans alike. Despite some notable departures and organizational changes during this era, the UFC maintained its status as the premier mixed martial arts promotion and continued to produce high-profile events and cultivate a passionate fan base.

Current Ownership

The current ownership structure of the UFC involves multiple entities. The majority ownership, holding 50.1% of the organization, is held by the Endeavor group through their subsidiary Zuffa, LLC. This gives them significant decision-making power and influence over the UFC’s operations. The remaining 49.9% ownership is divided among several entities, including Silver Lake Partners, Kohlberg Kravis Roberts, and MSD Capital.

While Dana White, the long-time president of the UFC, is a prominent figure in the organization, he does not hold ownership majority. He has an undisclosed percentage of ownership in the business, but the key ownership decisions are made by the Endeavor group.

However, it is worth noting that Endeavor has expressed plans to acquire full ownership of the UFC in the future. Their intention is to eventually purchase the remaining shares and claim 100% ownership of the organization. This move would consolidate their control over the UFC and further solidify their position as the primary owners of the company.

Notable Figures in UFC Ownership

Dana White: Although not the majority owner, Dana White has been a central figure in the UFC’s success as the long-time president. He has played a pivotal role in shaping the organization’s direction and has been instrumental in its growth and popularity.

Endeavor Group: As the majority owner of the UFC, the Endeavor group holds significant influence over the organization’s operations and decision-making. They bring a wealth of experience in the entertainment industry and have played a crucial role in expanding the UFC’s global reach.

Silver Lake Partners: A prominent private equity firm, Silver Lake Partners holds a stake in the UFC. Their involvement brings expertise in investment and strategic partnerships, contributing to the financial and business aspects of the organization.

Kohlberg Kravis Roberts (KKR): Another notable investment firm, KKR, holds a portion of ownership in the UFC. Their involvement brings financial expertise and resources to support the growth and development of the organization.

MSD Capital: MSD Capital, an investment firm founded by Michael Dell, also holds a stake in the UFC. Their involvement reflects a commitment to diverse investment opportunities and supporting businesses in various industries.

These notable figures in UFC ownership, along with other stakeholders, contribute their expertise, resources, and guidance to shape the future of the organization and ensure its continued success.


The ownership of the UFC has evolved over the years, with different entities playing key roles in its growth and success. From the early days under the Semaphore Entertainment Group to the current ownership led by the Endeavor group, the UFC has experienced significant changes in ownership structure. While Dana White remains a prominent figure as the president of the UFC, it is important to recognize the contributions of other major stakeholders such as the Endeavor group, Silver Lake Partners, Kohlberg Kravis Roberts, and MSD Capital. Their combined expertise and investment have propelled the UFC to new heights in the world of combat sports. As the UFC continues to thrive and expand, it will be fascinating to see how the ownership landscape further evolves and influences the future of the organization.